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Why 'Showgirl Glamour' Became the Sparkling Aesthetic of the New Year

After a three-decade tenure on the Las Vegas Boulevard, the dancers from the revue Jubilee! executed their last choreographed kick in 2016. The production, known for its intricate costumes crafted by style icon Bob Mackie, came to an end due to dwindling audience numbers and critical reviewers who called it a spectacle “trapped in time”.

Now, roughly eight years later, the showgirl persona, or at least the showgirl style, is back.

The Sultan of Glitz

Dubbed the “sultan of sequins”, Mackie has made theatrical stage sparkle his trademark look, clothing everyone from Hollywood icons to pop royalty. In a recent auction, a “naked” bodysuit he made for Cher in 1978 commanded $57,600, far exceeding its initial estimate, while a shimmering beaded bodysuit with reflective wings that Mackie created for Tina Turner for a 1977 performance sold for $19,200.

“In my view it looks more enticing for the new generation of stars who is seeking something other than what they knew from childhood”, he explained to a newspaper. “Today's artists are striving for a glamorous, more theatrical, attention-grabbing, entrance-making statement.”

The Musical Resurgence

It’s a look that made its way all the way to the heart of mainstream fashion in 2025 largely due to a global pop icon. Recently, the entertainment titan wore one of Mackie’s classic Jubilee! costumes on the cover of her 12th studio album. The crystal-covered bra and thong, plumed armbands and sparkly headpiece were tailor-made for a record called The Life of a Showgirl.

She has company. This year, showgirl inspirations have been embraced by pop stars including Dua Lipa as they zoomed across world tours in sparkles, cut-outs and ostrich feathers, spotlighted against camp sets. Lipa’s stylist a fashion expert explained to a fashion magazine he wanted to bring “a showgirl spirit” to her Radical Optimism tour – drawing from pictures from the mid-century, her performers waved giant plumed accessories.

Drawing from History

Lipa, Carpenter and other chart toppers also take inspiration from 19th-century entertainment forms, including burlesque and ensemble references. The outcome are worlds away from the late-century teen pop of crop tops and utilitarian trousers, and urban dance moves that were popular earlier.

But not everyone are convinced with this showgirl renaissance. Nancy Hardy, a one-time Jubilee! showgirl who performed in the 2000s says the trend is “bemusing”. She thinks the word term is being “employed as an catch-all phrase encompassing everything from The Radio City Rockettes to Broadway performers and now apparently modern pop stars.”

The Highly Sought-After Retro Look

For gen Z and millennial stars, Mackie’s classic designs have become incredibly sought-after. In 2024, Zendaya gave a nod to one of Mackie’s first major stars, Cher, when the actor wore a see-through beaded dress created by the designer in 2001, which was similar to one he made for Cher to wear in 1967. Subsequently, another pop star paid an undisclosed sum to buy the Mackie beaded mini dress she had worn earlier in the year to perform at the Grammys. In September, Sabrina Carpenter wore a collection of retro Mackie designs at the MTV Video Music Awards. They are also a popular item among vintage enthusiasts.

“Showgirls inspire a sense of longing for a historical elegance,” says Su Kim Chung, a curator at the an academic institution, who researches the story of showgirls. “Today it is viewed as a sort of ‘toned-down’ appeal because it has been updated. It has got all the sophistication, the rhinestones and the glitter but without the exposure.”

A Than Simply Style: An Icon of the City

Chung says the showgirl image are integral to the imagery of Vegas. She points to one-time leader Oscar Goodman who, during official events, was flanked by two showgirls. Even though Las Vegas no longer has any traditional showgirl productions, the historian says they are still featured as an logo of the city, being present at gatherings and in advertisements. “The showgirl is still a remaining figure of Las Vegas glitz and glamour,” she says.

An Appeal of Transformation

Nancy Hardy says the transformative effect of a stage character is part of the allure. This idea the singer alludes to in a recent behind-the-scenes film that captures the backstage action from her year-long 2023 Eras tour, which included intense preparations, gym sessions and numerous shows across dozens of cities, each lasting 3.5 hours.

Hardy describes her own nights in the spotlight as “like completing an endurance race in stilettos every night”. Her feathered headdress weighed 34lbs. “I had to carry it all the way up the steps to the performance area from the backstage area three floors below in the lower level. I had to leave early for my moment so I could catch my breath before I made my entrance. One is working hard the whole time but maintaining this illusion that it’s simple and beautiful and ethereal.”

Perhaps this is where the true allure of the showgirl fantasy really resides. In the complexity of 2025 there is a longing for escapism. What better figure to emulate than these performers, who have always personified dreams, flawlessness and a world where no one makes a mistake.

About the author

Amy Green

Elara Vance is a digital strategist with over a decade of experience in tech journalism and online content creation.

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